National College Signing Day
#Reach Higher, an initiative from First Lady Michelle Obama, is centered around providing encouragement and activating educators, counselors and other adults to help young people see college as an option, whether at a traditional 4-year college, a 2-year community college or through an industry-recognized training program. Reach Higher focuses on four components: college affordability, exposing students to college, academic and summer planning, and supporting school counselors.
#Better Make Room is the student-facing campaign supporting Reach Higher, giving young people a space to declare their commitment to their future and engage with others. It’s a peer-to-peer encouragement model that speaks to students in their own language—because they’re the ones doing the talking. Better Make Room aims to elevate college students to the level of celebrities and says to the world, “These young people are about to do something great. We Better Make Room.” Together, these initiatives create a community around higher education, giving everyone a way to participate that resonates with them.