Pumpkin spice lattes. Leaves changing colors. Filling out financial aid applications. This time of year means UNITE-LA and our higher education partners ramp up our work to assist high school seniors in completing their financial aid applications. This work is known to many of you as L.A. Cash for College. It is our 20th year for this annual, extraordinary effort that has resulted in hundreds of thousands of students in the L.A. area accessing higher education. So many of you have played a pivotal part in seeing to the success of L.A. Cash for College. Last year, and again this year, this work has been reimagined as a result of the pandemic. And maybe more importantly, the need to assist underserved and unserved high school students with financial aid is greater than ever. Thank you for your support through the years, and we look forward to working together this year.
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